In an effort to raise awareness about breast cancer and promote early detection, hospitals and medical centres under Burjeel Holdings have launched a campaign called 'Pink Burjeel.'
This campaign, part of World Breast Cancer Awareness Month, offers complimentary screenings and educational sessions across the UAE. The goal is to reach women over 40 years old or in the high-risk category, making screenings more convenient and accessible.
As part of this initiative, a mobile screening unit has begun travelling throughout Abu Dhabi and Al Ain during the month, making stops at various locations to offer complimentary breast cancer screenings. The clinicians aboard the 'mammogram truck' also provide crucial education on breast cancer, emphasizing the importance of self-examinations and mammograms. Throughout the month, the truck will offer complimentary breast cancer screenings at various locations, including Deerfields Mall, Al Hudayriat Island, and Umm Al Emirat Park.
The facilities under Burjeel Holdings are also collaborating with several corporates and government entities to lead several awareness sessions by medical experts at offices and educational institutions this month.
Dr. Nehad Abdul Razzaq Kazim Al Bastaki, Consultant in Diagnostic and Interventional Breast Radiology at Burjeel Medical City, emphasized the importance of regular screenings. “Early detection is the key to successfully treating breast cancer. Mammograms are a safe and effective way to detect abnormalities in breast tissue before they become life-threatening. We encourage all eligible women to take advantage of these complimentary screenings during Breast Cancer Awareness Month. We are thankful to the Department of Health and Ministry of Health for helping us make this campaign possible,” he said.
According to Prof. Humaid Al Shamsi, Consultant and Director of Oncology Services, Burjeel Holdings, Breast cancer which forms in the cells of the breast, is one of the most common cancers among women worldwide. Breast lump or thickening, a change in size, shape or appearance of abreast, and abnormal nipple discharge are the signs and symptoms of breast cancer. Upon noticing these symptoms, it is important to swiftly seek medical attention. Though breast cancer can manifest at any age, it predominantly affects women aged 40 and older.
According to doctors, early detection through regular screenings can significantly improve survival rates. Mammograms, breast MRI, breast ultrasound, biopsy, and clinical examinations are used to detect abnormalities that may indicate the presence of cancer.